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 December 14, 2015 - 9:01 AM EST
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Celsius(R) Introduces Two New Flavors of Sparkling Healthy Energy Drink

Healthy energy drink backed by clinical science launches naturally-flavored Sparkling Watermelon and Sparkling Grape Rush

BOCA RATON, FL / ACCESSWIRE / December 14, 2015 / Celsius Holdings, Inc., (OTC: CELH) the creator and marketer of Celsius(R), a healthy energy drink backed by clinical science, is pleased to introduce two new flavors to the Celsius RTD collection: Sparkling Watermelon and Sparkling Grape Rush. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving and provide healthy clean energy.

Driven by increased demand for sparkling beverage options, these new flavors were developed with the consumer in mind. Grape is the most dominant flavor globally, and Sparkling Grape Rush is a twist on the classic flavor, featuring a refreshing, crisp taste in addition to the drink's functional attributes. Sparkling Watermelon is poised to emerge as an all-season favorite, offering a splash of summer, whatever the season.

"At Celsius, we are committed to providing our consumers with great tasting, healthy energy drink choices, and with over a year of R&D invested into these new products to ensure their authentic flavor and function, we are so pleased to add Sparkling Watermelon and Sparkling Grape Rush to our ever-expanding portfolio," stated Gerry David, CEO of Celsius Holdings, Inc. "In recent months, the beverage category has reflected an increased consumer interest in sparkling drinks, and Celsius retailers have even reported specific requests for a watermelon flavor. We take customer feedback very seriously, and are proud to answer this demand and expand flavor choices in the healthy energy category."

The announcement of these two new flavors comes on the heels of Nielsen's recent growth report, featuring nearly 11% growth in the Energy Category during the 4-wk period ending 11/28/15. Based on this trend, coupled with consumer demand for sparkling beverages packed with flavor and functionality, Celsius expects that Sparkling Watermelon and Sparkling Grape Rush will quickly become top sellers.

Like all Celsius varieties, the new Celsius flavors contain no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, and are vegan and low in sodium.

The Sparkling Watermelon and Sparkling Grape Rush naturally-flavored healthy energy drinks will be available in single can and four-pack formats beginning in February 2016. Celsius is available nationwide at retailers across all channels, including supermarkets, convenience stores, nutritional stores, mass merchants, health clubs, spas, gyms, specialty stores, the military and eCommerce websites.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a global science-based functional beverage company, founded in April 2004. Celsius(R) provides healthy energy in the form of ready to drink and powder formulas powered by MetaPlus(TM), a proprietary blend of quality ingredients including Green Tea with EGCG, Ginger, Taurine, Guarana, and B and C vitamins. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving and provide healthy clean energy.

Celsius comes in seven delicious flavors, carbonated and non-carbonated, and also in powder sticks formula that can be mixed with water. Celsius contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, vegan and is low in sodium. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.

For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Media Contact:

5W Public Relations
Celsius@5wpr.com
(212) 999-5585

SOURCE: Celsius Holdings, Inc.


Source: Accesswire (December 14, 2015 - 9:01 AM EST)

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