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 September 16, 2015 - 3:09 PM EDT
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DTE Energy Foundation, American Red Cross partner to install 6,000 smoke detectors throughout Michigan

First of 1,000 to be installed in the City of Detroit Friday, Sept. 18


As part of the America Red Cross's nationwide Home Fire Campaign, the DTE Energy Foundation has awarded the Red Cross with a $100,000 grant to purchase and install 6,000 smoke detectors throughout Michigan. Starting Friday, Sept. 18, the first 1,000 will begin to be installed in Detroit households; the remaining 5,000 will be installed across other Michigan cities.  

DTE Energy employee volunteers will provide fire safety education and home energy consultations to homeowners throughout the installation process, and continuing through June 2016. Through the work of DTE and the American Red Cross, nearly 1,200 Michigan families will receive the necessary tools and education to keep both their families and communities safe.

On Sept. 18, DTE Energy and American Red Cross leaders kickoff the effort by installing smoke detectors in a Detroit home on Melbourne Street. Following the kickoff, 30 DTE and American Red Cross volunteers will assist with installations across the city.


Friday, September 18

11 a.m. – interviews available

11:30 a.m. – demonstration inside Detroit home


Melbourne Street, Detroit, MI 48202 


Available for interviews:

- Irene Dimitry, DTE Energy vice president, Business Planning & Development

- Cliff Holtz, American Red Cross president, Humanitarian Services

- Kimberly Burton, American Red Cross, chief executive officer, Michigan Region

- Edsel Jenkins, Detroit Executive Fire Commissioner  

- Richard Miller, Michigan State Fire Marshal 

- Shirley Davis, homeowner


Each year in the United States, 82 percent of fire deaths and 76 percent of all fire injuries occur in the home, according to the U.S. Fire Administration. The DTE Energy Foundation and American Red Cross partnership will help reduce those numbers in the communities where we live and serve.

Last year alone, the Red Cross provided assistance to more than 1,100 fire cases in Southeast Michigan, accounting for more than 5,100 clients being served. The Red Cross and its partners have saved 15 lives and installed more than 100,000 smoke alarms during the first 10 months of this nationwide campaign. Statistics indicate approximately 95 percent of Detroit fires are caused by arson, 50 times the national average. On average, there are approximately 30 fires a night in Detroit. Seven times a day, someone in this country dies in a home fire.  

Safety is a key priority at DTE Energy. By partnering with the American Red Cross in its nationwide Home Fire Campaign, DTE Energy is helping to save lives, reduce injuries and educate families about what to do when there is a fire, and how to escape.  


DTE, American Red Cross leaders, Executive Fire Commissioner and State Fire 


Marshal installing smoke detectors, b-roll of planning for the neighborhood canvas for additional installations

For further information, members of the media may call:
Randi Berris, DTE Energy, 313.235.5555 or Perry Rech, American Red Cross, 313.989.9008


DTE Energy

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/PRNewswire -- Sept. 16, 2015/


SOURCE DTE Energy Foundation

Source: PR Newswire (September 16, 2015 - 3:09 PM EDT)

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