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Purchase Extends Gilbarco’s Retail Technology Suite, With Proven Consumer Engagement Platform

GREENSBORO, NC–(Marketwired – October 12, 2015) – Gilbarco, Inc. has signed and closed a definitive purchase agreement to acquire Odysii Technologies, Ltd. located in Tel Aviv, Israel. Odysii pioneered an analytics and consumer messaging platform at the point of purchase designed to be integrated with the point of sale (POS), loyalty programs, mobile phones, and other consumer applications. Gilbarco and Odysii announced a strategic partnership in 2012 and have since been marketing the Odysii upselling platform as Impulse™. This acquisition highlights Gilbarco’s continued commitment to providing technology that helps their retail fuel customers increase in-store sales.

Impulse is a consumer-centric messaging platform that integrates to the POS. It increases shopper basket size by communicating the store’s promotional calendar, including store specials, loyalty information and offers. Through cloud-based services, Impulse provides an upselling message unique to each consumer by performing analytics in real-time. The system is uniquely flexible to meet the needs of the retailer and is not solely dependent on national advertising.

“Our customers will benefit from this powerful Impulse platform, now with even tighter integration to our Passport POS, as well as future loyalty and mobile applications,” said Stephen Moule, President, Gilbarco North America. “As they deploy their EMV technology upgrades, retailers will be able to use Impulse and Passport to improve their loyalty programs, increase consumer retention, and differentiate their sites.”

Adi Eyal, CEO, Odysii noted, “We are pleased to advance our partnership with Gilbarco by becoming an official part of the team. We look forward to delivering a rich roadmap of targeted merchandising and loyalty features for the POS, as well as other Gilbarco technology.”

The Impulse analytics platform includes offers designed to increase shopper basket size, loyalty messaging and geo-fenced mobile messaging to help retailers drive consumers to their sites. In-store, the platform analyzes the transaction taking place in real-time and identifies the next best offer to complement the basket. Impulse also takes into account a number of data points including the weather, acceptance rates for an offer and affinity analysis, identifying which products sell better together.

The expert Odysii team will integrate with Gilbarco’s retail fuel merchandising experience, establishing the combined business as the technology leader in targeted advertising and upselling in the c-store, as well as with at-pump and mobile loyalty programs. Odysii will become part of Gilbarco’s organization, in a new division that will continue to operate from their existing facility in Tel Aviv.


Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. They offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. They support business goals and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. For more information, please


Founded in 2004, Tel Aviv-based Odysii is a global provider of marketing intelligence software solutions for one-on-one marketing and suggestive selling at the point-of-purchase. Its software-as-a-service (SaaS)-based solution has delivered targeted selling for retailers such as Mapco Express, Clipper Petroleum, Holmes Oil, 7-Eleven in Asia, and more.