Kalibrate Positions Fuel Retailer for Success Through India’s Market Deregulation
Top Retailer Leverages Kalibrate Solutions to Thrive Through Market
Disruption
Kalibrate, the experts in global fuel and convenience retail, is in
India to help forward-looking fuel retailers succeed in a time of market
uncertainty. Price deregulation has opened the market to new competitive
dynamics throughout the country. Now fuel retailers must face new
competitive entrants and expanding retail networks as well as increased
volume pressure and the pending arrival of price volatility. It’s a
disruptive shift that necessitates proactive planning.
“Pricing in a deregulated market is a huge change from what Indian
retailers have been used to,” said Mark Hawtin, EVP Business
Development. “It’s a scary proposition to go from a single regulated
fuel price to market force retail pump prices. But with proper planning,
expert strategies, data analytics and smart technology solutions,
retailers will find opportunities to grow their businesses. Our
experience in many other countries confirms that fuel retailers who
prepare in advance are the ones who succeed and prosper.”
Hawtin went on to share a case in point: One of Kalibrate’s Indian
clients, a major integrated oil company, is working with Kalibrate to
position themselves to capitalize on the changes brought about by market
deregulation. Their investment in Kalibrate’s fuel and convenience
retail success platform gives them access to strategic insight,
unmatched data intelligence for India’s market, prescriptive analytics
and global best practices. The strategic roadmap and suite of solutions
delivered through the Kalibrate Cloud is transforming the way their
business operates, delivering measurable gains in performance and
productivity.
Today, this Indian retailer has the strategy, people and business
processes in place to respond to evolving market conditions. With
skilled resources and agile technology, they can determine optimal fuel
prices in real-time on a 24/7/365 basis. These capabilities have rapidly
become a necessity as multinational companies (MNCs) with global
experience of deregulated markets consider increased presence in India.
The story’s not over. The company continues to partner with Kalibrate to
successfully navigate conditions as the deregulating market evolves.
Kalibrate has identified four distinct phases that a country’s fuel
market passes through as government control of pricing eases and open
market dynamics take over. Each of these four phases requires unique
strategies and tactics to increase profitability and not cede market
share to competitors.
“Price deregulation is an opportunity for fuel retailers to grow on a
sustainable basis, build consumer loyalty and improve performance,” said
Bob Stein, president and CEO of Kalibrate. “We have a strong presence in
India with an office in Mumbai and experienced business consultants who
are ready to guide fuel retailers successfully through change. With
Kalibrate’s knowledge, expertise and market insights, fuel retailers in
India can face the new realities with confidence.”
ABOUT KALIBRATE
For over 20 years, Kalibrate (LSE:KLBT) has advised fuel and convenience
retailers throughout the world on how to be best-in-class operators in
the fast changing marketplace. Kalibrate’s global footprint and local
presence are the result of a merger between two market leaders: KSS
Fuels, the forerunner in fuel pricing automation, and MPSI, recognized
leaders of retail location intelligence. Clients gain fuller visibility,
truer insight and more effective control over what matters most - what
Kalibrate calls Your Adaptive Edge™. Kalibrate has offices in 10
countries, with headquarters in Manchester, United Kingdom, and Florham
Park, New Jersey. For more information, visit kalibrate.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151102005697/en/
Copyright Business Wire 2015
Source: Business Wire
(November 2, 2015 - 9:42 PM EST)
News by QuoteMedia
www.quotemedia.com