Publicis.Sapient and Lucid Announce Strategic Partnership to Accelerate the Development and Application of Artificial Intelligence for Marketing and Business Transformation
Publicis.Sapient Invests in Lucid, Launches Artificial Intelligence
Practice, to Help Clients Better Navigate a Digitally Disrupted
Environment
Today, Publicis.Sapient, part of Publicis
Groupe [Euronext Paris: FR0000130577, CAC40], and Lucid,
the leading firm in the commercial application of artificial
intelligence (AI), announced a strategic partnership, with
Publicis.Sapient making an investment in Lucid. Together, the
organizations will leverage the world’s most comprehensive and advanced
AI platform, Cyc, to help clients transform data into actionable
insights that enable them to better navigate and capitalize on the
opportunities created by today’s digitally disrupted environment. Terms
of the deal were not disclosed.
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Built into the Cyc enterprise AI platform are more than 30 years of
knowledge and millions of PhD hours. As part of the agreement,
Publicis.Sapient is launching an AI practice that will deliver services
and applications using the Cyc platform, giving clients access to the
leading AI technologies that the U.S. government and other organizations
have used to address some of the world’s most complicated problems.
Estimates by industry analysts suggest that the market for these
business applications and services employing AI could reach $260 billion
by 2018i. The partnership also allows Lucid to continue to
improve and scale its vertical AI offerings in financial services,
energy and healthcare, and marks Lucid’s entry into the development of
marketing-specific solutions, where it can leverage its cross-industry
learnings to help a broader range of clients.
"Across industries, our clients are grappling with increasingly complex
business environments created by a digitally disrupted world. To compete
effectively, they must harness and make sense of multiple, previously
undetectable or unintelligible, data sources. Through our partnership
with Lucid, we can deploy transformational solutions to uniquely enable
our clients to analyze and glean insights from data to gain a
competitive advantage,” said Alan Herrick, CEO of Publicis.Sapient. "In
particular, the new suite of marketing intelligence services expands our
ability to capitalize on the explosion of consumer data to improve
marketing performance while at the same time providing customer insights
to guide business transformation efforts.”
Cyc’s deep learning capabilities differentiate it from other AI
offerings with its ability to share why it arrives at an answer, which
helps organizations solve issues faster and smarter.
"We are thrilled to welcome Publicis.Sapient as a strategic partner and
investor," said Michael Stewart, founder and CEO of Lucid. "We initially
began working with them because of their significant client
relationships across the financial services, energy and healthcare
industries, which align with Lucid’s focus, as well as their tremendous
expertise in marketing services. Together, we can help transform the way
companies use AI to conduct business and improve the way our services
impact the market at large.”
Publicis.Sapient will initially focus on four key areas as part of
the AI practice:
-
Marketing Services: Publicis.Sapient will introduce a new set
of marketing intelligence services leveraging the Cyc AI technology to
help clients revitalize a wide range of critical marketing strategies
and activities, including optimizing and automating media buying,
initiating more impactful targeted marketing campaigns, and improving
the overall development, packaging, pricing and promotion of products
and offerings.
-
Financial Services: Ranging from equity research to arbitrage,
Publicis.Sapient will take advantage of Lucid’s ability to sift
through, analyze and derive insights from multiple data sources to
help financial services firms gain competitive advantage.
-
Healthcare: Building on Cyc’s work with the Defense Advanced
Research Projects Agency (DARPA) to help cure cancer, Publicis.Sapient
will work with healthcare organizations to apply AI technology to
improve patient care, detect fraud, and accelerate research.
-
Energy: Enabling companies to recover and generate energy
safely, Publicis.Sapient will build on Lucid’s advanced AI
capabilities that help organizations mitigate risks and identify
commercial opportunities across the energy value chain.
Examples of Cyc’s AI capabilities include:
-
Financial Institution: Since 2008, financial institutions have
been struggling to meet increasing regulatory requirements and the top
20 banks alone have faced fines of more than $235 billion. A global
bank used Cyc to create the foundation for a compliance investigation
application that helped protect the bank from potential regulatory
penalties and market cap hits.
-
Oil Company: Using Cyc, an application was developed for a
global oil company, which significantly increased yields on all
deep-water platforms, specifically reducing the need for expensive,
unnecessary shutdowns and saving equipment from damage with earlier
detection and analysis of acute, chronic conditions.
-
Cardiothoracic Medical Center: An application based on Cyc
reduced clinical researchers time to identify and examine cohort
populations before clinical trials from 2-4 weeks to only 2-4 minutes.
About Publicis.Sapient
Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced
and largest digitally-centered platform focused exclusively on digital
transformation and the dynamics of an always-on world. With more than
22,000 people around the world, Publicis.Sapient combines global leaders
in digital - SapientNitro, Razorfish Global and DigitasLBi - with the
deep industry expertise of Sapient Consulting. The platform leverages
unmatched capabilities in marketing, omni-channel commerce and
consulting, underpinned by tremendous depth of technology expertise with
significant presence in India, to help clients advance their ways of
working, given the daunting new reality of a highly-connected operating
environment.
About Lucid
Lucid is an artificial intelligence (AI) company based in Austin, Texas,
with the privilege and responsibility of globally commercializing the
Cyc intelligence platform. As the world’s smartest AI for the
enterprise, Cyc software provides insights along with rationale,
enabling organizations to make informed business decisions. This AI has
been licensed in more than 300 projects in government and commercial
organizations. Ready to solve the world’s most complex problems, Lucid
is committed to discovering new ways for AI to improve lives.
i Technavio, Gartner
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