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 October 28, 2015 - 10:26 AM EDT
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Research and Markets: Global Energy Drinks Market 2015-2019 - The Report Forecasts the Global Energy Drinks Market to Grow at a CAGR of 12.69% in Terms of Revenue Over the Period 2014-2019

Research and Markets ( has announced the addition of the "Global Energy Drinks Market 2015-2019" report to their offering.

Covered in this report

This report covers the present scenario and growth prospects of the global energy drinks market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of energy drink products in both on-trade and off-trade channels.

Based on products type, the global energy drinks market can be classified into the following segments:

  • Energy drinks
  • Energy shots
  • Energy mixers

Due to increased concerns over health and wellness among consumers, several vendors in the market are innovating with unique ingredients for use in numerous varieties of natural energy drink. The increase in the launch of new product lines is another trend that is expected to contribute to the growth of this market during the forecast period. Thus, the combined effect of the drivers and trends is expected to contribute to the growth of the global energy drinks market during the forecast period.

According to the report, the vendors in this market are increasingly focusing on launching innovative marketing campaigns to increase awareness of their brands among consumers. They use innovative marketing strategies to portray the stated benefits of their products to consumers, thereby influencing their purchase decision.

Further, the report states that the growth of the global energy drinks market is curtailed by some challenges. One such challenge hindering the growth of the market is stringent government regulations.

Key vendors

  • Coca-Cola
  • Monster Beverages
  • PepsiCo
  • Red Bull
  • Rockstar

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by product type

PART 07: Market segmentation by product category

PART 08: Market segmentation by packaging type

PART 09: Market segmentation by label type

PART 10: Market segmentation by distribution channel

PART 11: Geographical segmentation

PART 12: Key leading countries

PART 13: Market drivers

PART 14: Impact of drivers

PART 15: Market challenges

PART 16: Impact of drivers and challenges

PART 17: Market trends

PART 18: Vendor landscape

PART 19: Key vendor analysis

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Beverage, Sport, Energy and Functional Drinks, Sport, Energy and Functional Drinks

Source: Business Wire (October 28, 2015 - 10:26 AM EDT)

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