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 September 30, 2015 - 10:00 AM EDT
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Viridian Energy Proves Responsible Energy Can Be Affordable Energy with New Minus-5™ Rate Plan

Revolutionary, Value-Based Approach Promises to Further Expand the Use of “Green” Electricity and Natural Gas

Viridian Energy, a leading provider of affordable, responsible energy, today announced the launch of minus-5™, a revolutionary new rate plan that provides a predictable, low rate on electricity and natural gas in the 12 energy choice markets Viridian serves. Minus-5 offers customers a rate that is 5 percent below the utility price index, as well as the opportunity to extend savings beyond the initial 12-month term. With minus-5, Viridian now offers a comprehensive range of rate plans, allowing consumers in deregulated energy markets to select a rate plan that meets their specific needs – whether savings, price certainty or flexibility – all while helping to enable a significant, positive, environmental impact through the use of responsible energy products.

“People shouldn’t have to choose between their wallets and helping the planet,” said Viridian founder and CEO Michael Fallquist. “With minus-5, we found a way to help more Americans be both budget- and environmentally conscious when it comes to energy. Viridian is truly pleased to offer this simple, straightforward solution with consistent value in what is often a turbulent and complex energy market.”

Minus-5 rates are set monthly at 5 percent below the Viridian Utility Price Index (UPI) for each utility. This means that minus-5 rates will fluctuate as utility rates do, but that the minus-5 rate will always be 5 percent below the utility rate, as measured by Viridian’s UPI. With minus-5, customers receive the same responsible energy Viridian is known for: electricity that's more than 50 percent renewable, and natural gas that is backed by carbon offsets purchased to represent 25 percent of natural gas customers’ total usage. In addition, Viridian contributes to the Simply Right Natural Gas Fund on behalf of its natural gas customers. This fund benefits organizations that support research and innovation toward cleaner and safer natural gas extraction, and advocate for increased transparency and accountability in the natural gas sector.

Viridian customers are also eligible to expand their positive environmental impact with the addition of goGREENER™ and / or goCLEANER.™ When a customer purchases goGREENER, Viridian buys Renewable Energy Credits that help that customer avoid an additional 9,121 pounds of carbon emissions each year. When a customer purchases goCLEANER, Viridian purchases carbon offsets on behalf of that customer that allow them to avoid the same amount of carbon as is absorbed by 3.3 acres of U.S. forest in a year.

“Since 2009, thousands of Viridian customers have made individual energy choices that added up to a powerful, collective impact with over 5 billion pounds of CO2 avoided,” Fallquist explained. “We’re excited to offer consumers one more way to stretch their energy budgets while helping the environment with an affordable, simple solution like minus-5.”

About Viridian Energy

Founded with the vision of empowering consumers to be part of a significant, collective environmental impact by choosing Viridian ( as their energy provider, this socially responsible company connects with customers through a vibrant network of Independent Viridian Associates. Committed to sustainability, community action and global initiatives, Viridian Energy offers affordable electricity that is more than 50% renewable, natural gas with carbon offsets to mitigate usage and residential solar power to a range of customers in 16 markets throughout the U.S. Viridian Energy is part of the Crius Energy (TSX:KWH.UN) family of best-in-class energy brands which also includes: TriEagle Energy, Comcast Energy Rewards, Cincinnati Bell Energy, FairPoint Energy, Public Power and Citra Solar. Learn more at

Viridian Energy
Melanie Rener, 203-663-5213

Source: Business Wire (September 30, 2015 - 10:00 AM EDT)

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