2016 Annual Strategy Guide for the World’s 7 Leading Construction Equipment Manufacturers – Caterpillar, Komatsu, Volvo, CNH, Hitachi, Sandvik, John Deere – Research and Markets

Research and Markets has announced the addition of the "Annual Strategy Guide - 2016 - World's 7 Leading Construction Equipment Manufacturers - Strategic Focus & Priorities, OEM Strategies & Plans, SWOT Analysis, Trends & Market Outlook - Caterpillar, Komatsu, Volvo, CNH, Hitachi, Sandvik, John Deere " report to their offering.

Difficult Economic & Market Conditions with a Vulnerable Global Economy; U.S. remains the Stable Cornerstone

The global construction equipment market continues to face significant headwinds with the market having witnessed its third straight year of demand contraction in 2015 with continued economic challenges across China, Brazil & Russia impacting investments towards infrastructure development across these markets.

The Chinese growth engine; which has led the pace of the market for over a decade now; is seemingly undergoing a major overhaul with the Chinese market for construction equipment having almost halved in 2015 with economic growth slowing down to the lowest in over 25 years amid continued financial markets volatility as the country strives to transition to a more consumption driven economy with limited reliance on manufacturing & heavy industries which has impacted the industry significantly. Brazil & Russian economies, on the contrary, have been impacted severely by the energy sector downturn, in addition, to the ongoing political crisis in Brazil with pressures likely to prevail across these economies over near term.

Additionally, the ongoing mining slump with continued weakness in commodity prices and the downturn in energy sector with oversupply driven, sustained slide in crude oil prices have collectively further exacerbated and worsened the situation for the industry.

Report Excerpts:

- Analysis of Caterpillar's significant measures to rationalize & optimize cost base & boost operating efficiency aimed at protecting profitability with the company triangulated between difficult market conditions in the mining & construction equipment segments while the energy sector simultaneously faces a significant downturn. Also, insights into CAT's near to medium term technology & marketing strategy focus led by data analytics & digitalization efforts.

- Analysis of Komatsu's long-term technology strategy focusing on significant broadening the scope of ICT technologies integration program across core business functions & processes aimed at enhancing overall effectiveness.

- Analysis of Volvo's pursuit of a two-pronged equipment production & branding strategy across markets and Outline of Volvo's product portoflio plans for 2016

- Analysis of Hitachi's ambitious plans to gain market share in the global wheeled loader market over near to medium term with expansion of product portfolio & reinforcement of sales & distribution network.

- Insights into John Deere's continued broadening & renewal of product portfolio, optimization of North America based industrial footprint and pursuit of an end-user driven new product development strategy

Key Topics Covered:

1. Business Snapshot & Overview - World's 7 Leading Construction Equipment Manufacturers
2. Financial Performance Analysis
3. SWOT Analysis
4. Strategy Focus across OEMs
5. OEM Strategies & Plans - Comprehensive Analysis of Strategies & Plans for 7 Leading Industry OEMs
6. Key Trends
7. Key Issues, Challenges & Risk Factors
8. Global Construction Equipment Market - Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics
9. Strategic Market Outlook - 2016-2020

For more information visit http://www.researchandmarkets.com/research/qm3shj/annual_strategy

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