Thursday, July 16, 2026

Subaru Goes Big with 4,600 Pounds of Corporate Swagger

Are 19 cup holders enough? Texas-sized, 8-passenger SUV is experimental ground for the quirky company whose small cars are beloved on both coasts From Bloomberg How far has Subaru come during its 60 years of selling cars? Roughly seven feet. That’s the difference lengthwise between its first vehicle, the diminutive “360” later dubbed “the ladybug,” and a pumped up new SUV called the Ascent.