July 19, 2016 - 8:00 AM EDT
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A New Day for Viridian: Viridian International Management Assumes Leadership of Sustainability-Focused Network Marketing Company

Partnership promises to enhance opportunity for current and future Viridian direct sellers with expanded product lines and the chance to ‘do well by doing good’ globally

Viridian International Management, LLC (“Viridian”) a newly formed, private company, is pleased to announce that it has acquired certain assets previously held by the network marketing sales unit of Crius Energy, with the goal of expanding Viridian’s Associate base, product offerings and geographic reach. Today the 53rd most successful network marketing sales force in the world according to Direct Selling News, Viridian is a socially responsible company that connects with customers through a vibrant network of more than 22,000 Independent Associates. Committed to sustainability, community action and global initiatives, Viridian Associates currently offer products in 18 markets in the U.S. and Australia, and have helped consumers avoid more than 7 billion pounds of harmful CO2 emissions through the use of responsible energy products.

The new organization is led by Chief Executive Officer Paul Booth, a network marketing industry veteran and founder of Data Paradigm, Inc., and Cami Boehme, who will transition from her role as Chief Strategy Officer for Crius Energy to serve as Partner and Chief Operating Officer for Viridian International. Renowned social entrepreneur, author, and inspirational speaker Peter Hirsch has also joined Viridian as Chief Development Officer. Michael Fallquist, who founded the Viridian sales channel in 2009, will serve on Viridian's Board of Directors.

“For years behind the scenes my team has provided the insights, marketing and technology solutions to enable multiple direct selling organizations and countless network marketers to optimize their potential and achieve unprecedented growth,” Booth explained. “In Viridian, I saw the right brand, the right people and the right time to finally make my dream of leading a radically successful network marketing company a reality. I am thrilled to steward Viridian into a new era and rapidly expand our Associate base with additional product offerings, new markets and a world-class opportunity for sustainability-minded entrepreneurs everywhere.”

Viridian will continue to offer responsible energy products in the U.S. through its partnership with Crius Energy. The company has also begun to forge alliances with strategic partners in other product categories, in order to provide Viridian Independent Associates with a broad range of options to grow and build their businesses. Each product offered by the company will honor Viridian’s long-standing commitment to helping consumers choose a greener lifestyle and support the company’s mission of creating a path to a more sustainable world.

"I feel blessed to have been a part of Viridian’s origins and now I am thrilled to continue to serve our Associates and enable our vision to be fully realized,” Boehme said. “We will continue to honor the founding principles of this great company, the sustainability pillars upon which the Viridian brand was built. We will continue to reinforce and enhance the Viridian opportunity, but with nimbleness, speed and a renewed commitment to growth, diversification and international expansion. And, we will continue to celebrate and support our valued Independent Associates. Together, we will ensure that the tremendous legacy we have created thrives for decades to come.”

The Viridian sales network was launched in March 2009 with a single electricity product and a unique and inspiring idea: Make green energy affordable and readily available, and people will gladly choose it. The company today offers a range of responsible energy products including solar energy and natural gas, as well as the chance for individuals to take control of their income with a powerful business opportunity. Independent Viridian Associates decide when and how much to work and become an integral part of a direct selling industry that today includes more than 18 million Americans. Viridian then provides the tools, training and support to help Associates generate sustainable income.

"When Viridian was founded in 2009, we had no idea just how far-reaching, how impactful the efforts of a dedicated, passionate group of independent Associates would be,” Fallquist said. “As we look to Viridian’s future growth story, I am delighted to have identified the ideal partner to take the network marketing sales channel to the next level. Paul Booth and his team bring to the table a wealth of industry expertise that I believe will enable 22,000-plus Viridian independent contractors to successfully grow their businesses and this channel. I look forward to serving as a member of Viridian’s Board and to seeing firsthand what this solid and passionate group achieves in the years ahead."

About Viridian

Founded with the vision of empowering individuals to build the life of their dreams, Viridian offers every independent Associate the chance to do well by doing good. This socially responsible company connects with consumers through a vibrant network of independent Associates, enabling each Viridian customer to be part of a significant, positive environmental impact. Committed to sustainability, community action and global initiatives, Viridian offers responsible product solutions to customers in 18 markets in the U.S. and Australia and is committed to global expansion. Learn more at www.viridian.com

Coltrin & Associates
Jennifer Webb, 212-221-1616
[email protected]

Source: Business Wire (July 19, 2016 - 8:00 AM EDT)

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