Ameren Illinois Partners with Tendril to Strengthen Its Behavioral Energy Efficiency Programs
Tendril to implement analytics-driven engagement and efficiency
programs for Ameren Illinois customers
Ameren Illinois has selected Tendril to implement its behavioral energy
efficiency (BEE) and consumer engagement offering. Tendril and Ameren
Illinois will work in partnership with Leidos, a leading program
administrator, to revamp the company's home energy reports, incorporate
category-level segmentation and introduce high-usage alerts to help
customers better manage their energy usage and save money.
“Tendril truly acts as a partner dedicated to helping us execute
efficiency and engagement programs that deliver consistent results while
engaging our customers,” says Deb Perry, Energy Efficiency Manager at
Ameren Illinois. “Tendril’s innovative design allows us to maximize cost
effectiveness and give customers what they want: energy and cost
savings.”
Ameren Illinois customers that participate in the program will receive:
-
Home Energy Reports – Tendril has redesigned the Ameren
Illinois home energy reports, which will now include a breakdown of
how different aspects of a home uses energy. These reports give
customers a detailed view of their individual usage data, comparisons
to similar residences, and practical, easy-to-follow tips to save
energy. They are delivered via mail and email to meet the
communication preferences of the customer.
-
Access to an Energy Savings Portal – The Tendril engagement
portal includes the data provided in home energy reports and uses
behavioral engagement tactics, including goal setting, social
comparisons and active learning, to facilitate interactive energy
education. Active portal customers receive weekly energy challenge
emails and recommendations for energy-saving actions.
-
High Usage Alerts – Ameren Illinois will now deliver proactive
email alerts notifying customers that their energy usage is trending
higher than usual, as well as tips to conserve. Traditionally,
recipients of Tendril alerts save an additional 5.7% on their energy
bill the month it is received. This savings is in addition to what
home energy report recipients achieve.
“Ameren Illinois is a pioneer in energy efficiency so it’s an honor to
be chosen as their partner to take their programs to the next level,”
says Tendril CEO Adrian Tuck. “Our growth in the BEE market continues to
accelerate because we have proven results at scale, better end-customer
satisfaction and a stronger vision for the future of DSM.”
About Ameren Illinois
Ameren Illinois delivers energy to 1.2 million electric and 816,000
natural gas customers in Illinois. Our mission is to power the quality
of life. Our service territory covers more than 1,200 communities and
43,700 square miles. For more information, visit AmerenIllinois.com,
find us on Twitter @AmerenIllinois
or Facebook.
About Tendril
Tendril is transforming the residential energy market. Our data
analytics on more than 123 million homes creates new business
opportunities for any product or service provider connected to the home.
Today, this includes electric and gas utilities and energy retailers.
Built over more than a decade, the Tendril Platform delivers real-time,
ever-evolving data about the home and how people use energy in it. These
rich insights help our customers improve customer acquisition, increase
engagement and orchestrate home energy experiences. For more
information, please visit www.tendrilinc.com
and follow us on Twitter at @tendril.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180619005491/en/
Copyright Business Wire 2018
Source: Business Wire
(June 19, 2018 - 8:00 AM EDT)
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