BlueOcean NutraSciences Announces the Completion of its New Consumer Products

(via TheNewswire)

Toronto, Ontario / TheNewswire / May 23, 2017 - BlueOceanNutraSciences Inc. (TSXV:BOC) ("BlueOcean" or the "Company") is pleased to announce the availability for sale of its new 2017 consumer products, enhanced Pure Polar(R) Omega-3 Shrimp Oil Regular and Double Strength, Joint AXTM and Sport AXTM. Products can now be purchased via the Company's wholly owned subsidiary, Pure Polar Labs Inc.'s new website www.purepolarlabs.com.

The new 2017 Pure Polar(R) Omega-3 Shrimp Oil formula has double the natural astaxanthin and phospholipids than the previous 2016 formula. Packaging of Pure Polar(R) products were also upgraded to reflect their premium positioning in the omega-3 market. The new Joint AXTM and Sport AXTM products were formulated by the Company's CEO, Dr. Marvin Heuer, to target the larger joint and sport markets with complementary new packaging designs. All these products are formulated using the Company's patent protected omega-3 astaxanthin phospholipid shrimp oil that is extracted from the shells of sustainably sourced Arctic coldwater shrimp.

The Company can now fulfill its distribution agreement with US based Akins & Chamberlins and finalize sales and purchase orders with retailers and distributors in Canada, the US, the EU and China.

The Company's CEO, Dr. Marvin Heuer commented, "We finally have the inventory we need to begin executing our marketing and sales plan. After months of careful formulation, branding and packaging design for our existing and new products, we are excited for our customers to experience the health benefits and superior value delivered by our products at competitive pricing."

About BlueOcean

BlueOceanNutraSciences Inc. is a Canadian public listed company (TSXV:BOC) whose mission is to develop effective, innovative and sustainable products from Natural Sources, to improve the lives of its customers. BlueOcean's first specialty ingredient is its patent protected shrimp oil which is the base for its current three consumer brands. Shrimp oil is made from sustainably certified North Atlantic coldwater shrimp shells (the by-product of the cooked and peeled shrimp process) and contains phospholipid bound omega-3 fatty acids and over 40 times more natural astaxanthin compared to krill oil ingredients.

Shrimp oil's unique nutritional properties enables the ingredient to make numerous health claims across a wide range of markets, including the $4Bn omega-3 heart healthmarket, the $9Bn joint health market and the $10Bn sports supplement market. BlueOcean markets its shrimp oil ingredient through a number of consumer brands that are formulated to target these specific markets.

BlueOcean currently markets its shrimp oil under three consumer brands: Pure Polar(R) Omega-3 Shrimp Oil, Joint AXTM and Sport AXTM. Products may be purchased online at purepolarlabs.com.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on BlueOcean's expectations, estimates and projections regarding its business and the economic environment in which it operates. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. Therefore, actual outcomes and results may differ materially from those expressed in these forward-looking statements and readers should not place undue reliance on such statements. Statements speak only as of the date on which they are made, and the Company undertakes no obligation to update them publicly to reflect new information or the occurrence of future events or circumstances, unless otherwise required to do so by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information, please visit www.blueoceannutra.ca or contact Sam Kanes, VP Strategy and IR at 416-315-7477 or DilVashi, VP Operations at 416-859-0909.

Copyright (c) 2017 TheNewswire - All rights reserved.