CLIF® Fruit Smoothie Filled Energy Bars, CLIF® Energy Granola,
CLIF® BAR Sweet & Salty Make their Debut
To kick off the summer adventure season and all the outdoor activities
that come with it, Clif Bar & Company, a leading maker of nutritious and
organic foods, today introduced three new products – CLIF® Fruit
Smoothie Filled Energy Bar, CLIF® BAR Sweet & Salty and CLIF® Energy
Granola, a new food category for the brand. The new additions to the
CLIF portfolio are hitting shelves just in time to provide energy for
any outdoor summer adventure – from mornings on-the-go to weekend hikes.
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To kick off the summer adventure season and all the outdoor activities that come with it, Clif Bar & Company, a leading maker of nutritious and organic foods, today introduced three new products – CLIF® Fruit Smoothie Filled Energy Bar, CLIF® BAR Sweet & Salty and CLIF® Energy Granola, a new food category for the brand. (Photo: Business Wire)
Clif Bar crafted these new items specifically for today’s adventurers
who are turning to delicious and wholesome foods to help energize busy,
active days. CLIF Fruit Smoothie Filled, CLIF Energy Granola and CLIF
Sweet & Salty adds variety to the brand’s portfolio of products, adding
a fresh and fun twist to the existing lineup of on-the-go, energy-packed
foods.
“At CLIF, we make craveable food for athletes and everyday adventurers,”
said Dan Hickle, vice president brand marketing, CLIF. “All of our
offerings are crafted with purpose, providing nutrition to deliver
energy for whatever your needs may be. Whether you’re biking through the
city, taking your dog on a hike or training for a triathlon, our new
products satisfy your hunger and provide the energy needed for every
adventure.”
CLIF Fruit Smoothie Filled Energy Bar
Whatever your next adventure, CLIF Fruit Smoothie Filled Energy Bars
provide the long-lasting energy needed for your next adventure. Fruit
Smoothie Filled is the first USDA Certified Organic energy bar inspired
by classic smoothie ingredients, blending bright, fruit flavors with nut
and seed butters to create a deliciously creamy filling packed inside an
energy bar. The new bar is available in three bright, fruit-forward
flavors including Strawberry Banana, Wild Blueberry Acai and Tart Cherry
Berry. MSRP: $1.79 per bar.
CLIF Energy Granola
With the introduction of CLIF Energy Granola, CLIF enters a new
category, bringing an easy, nutritious breakfast solution to the cereal
aisle. Inspired by the granola Clif Bar & Company Founder and Chief
Visionary Officer Gary Erickson used to make for the hiking trips he
guided through the High Sierra mountain range, CLIF Energy Granola is
crafted with organic oats, almonds, seeds, dried fruit, and eight grams
of plant-based protein. Available in four tasty flavors – Blueberry
Crisp, Cinnamon Almond, Cocoa Almond, and naturally flavored White
Chocolate Macadamia Nut – CLIF Energy Granola is gluten free, contains
25 grams of whole grains, and the perfect complement to your morning
routine. Add this certified organic treat to Greek yogurt, almond milk
or homemade acai bowls for a satisfying breakfast full of flavor. MSRP:
$5.49 per 10oz pouch.
CLIF Sweet & Salty Energy Bar
Is it sweet? Or perhaps it’s a little bit salty? With CLIF’s new Sweet &
Salty collection, it’s a little bit of both! The Sweet & Salty bars
offer the best of both worlds, rounding out the original CLIF BAR
flavors fans know and love with mouth-watering additions like Chocolate
Chunk with Sea Salt, Caramel Toffee with Sea Salt and Peanut Butter and
Honey with Sea Salt. Inspired by the homemade cookies at the
employee-run Clif Bar & Company Kali’s Café in Emeryville, Calif., CLIF
Sweet & Salty is the perfect way to indulge those sweet and salty
cravings at the same time. MSRP: $1.49 per bar.
All three new additions will be available at retailers nationwide in
June 2018. For more information about the next adventure at CLIF BAR and
all its new food offerings, visit www.clifbar.com
or follow us @clifbar on Facebook,
Twitter
and Instagram.
About Clif Bar & Company
Clif Bar & Company crafts nutritious and organic food to feed and
inspire adventure, including CLIF BAR® energy bars; CLIF Kid® energy
snacks and LUNA® nutrition bars. Family and employee-owned, the company
is committed to sustaining its people, brands, business, community and
the planet.
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