July 12, 2018 - 9:00 AM EDT
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Cumberland Farms Announces $100 Million In Customer Savings With SmartPay Check-Link®

To Celebrate, the Brand Is Rewarding the Top 20 Users With $100 in Free Gasoline

WESTBOROUGH, Mass., July 12, 2018 /PRNewswire/ -- Cumberland Farms, a leading convenience, coffee and gasoline retailer, today announced that its customers have saved a total of $100 million through its SmartPay Check-Link® program since its launch in January 2013. SmartPay, which is free to join and free to use, is available as both a payment card and mobile payment app via the App Store or Google Play. Customers save 10 cents on every gallon of gasoline purchased, every day at any of the brand's nearly 600 gasoline retail locations across the Northeast and Florida.

Cumberland Farms. (PRNewsFoto/Cumberland Farms)

To celebrate the milestone, Cumberland Farms is gifting the top 20 SmartPay users with $100 worth of free gasoline to thank them for their continued support and loyalty. The users have saved anywhere from $3,100 to $5,600 on gas since signing up for SmartPay and making Cumberland Farms their go-to retailer when they need to fuel up.

"We are excited to have reached this incredible customer savings milestone for SmartPay," said David Heilbronner, Director of Brand Strategy and Advertising for Cumberland Farms. "As we continue to roll out new features in the app, we're seeing more customers sign up to save significantly at the pump and earn rewards. We want to thank our SmartPay customers for their loyalty and encourage others who are not in the program to sign up."

Cumberland Farms revamped the SmartPay app in February with a new look and feel which included many new features, including Clubs, which allow mobile app users to earn their way to free in-store menu items, such as pizza and breakfast sandwiches. In addition to saving users 10 cents on every gallon of gasoline, mobile app users can also enjoy additional benefits, such as a free coffee or fountain beverage for every 50 gallons of gasoline purchased. To date, Cumberland Farms has given away over 5 million free drinks via SmartPay Rewards.

For more information on SmartPay, or to sign up for the payment program, visit www.cumberlandfarms.com/smartpay

About Cumberland Farms

Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of nearly 600 convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

 

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SOURCE Cumberland Farms


Source: PR Newswire (July 12, 2018 - 9:00 AM EDT)

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