Energy Drinks Market Prioritizing Increased Safety, Natural Ingredients, Says Infiniti Research
Though Infiniti Research
predicts that the global energy drinks market is expected to grow at a CAGR
of 11% by 2019, the type of products that the market offers will
change radically in response to health concerns regarding the
ingredients and side effects of traditional energy drinks. As more bans
and regulations regarding the sales of caffeinated energy drinks are
implemented, the market will see an influx of energy drinks with natural
ingredients and the removal of potentially harmful additives including
alcohol.
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Market Developments
City councillors in Toronto, Canada recently voted to ask city agencies
to consider not selling popular caffeinated energy drinks to customers
under the age of 18, and to support compliance with Health Canada’s
rules regarding the marketing and distribution of sports drinks.
Originally the council was approached with a proposal to ban the sales
of these energy drinks in city-owned properties or facilities, including
stadiums and recreations centres, but the council’s decision was to
ultimately put more of a focus on raising awareness about the potential
health risks of these drinks, encouraging customers to make healthier
purchasing decisions, and teaching the public about the dangers that
come with mixing alcohol and energy drinks.
The Center for Disease Control and Prevention reports that people who
consume alcohol mixed with caffeinated energy drinks are three times
more likely to binge-drink. They are also more likely to become injured
while using these drinks. The combination of alcohol (a “downer”) and
caffeine (an “upper”) makes it difficult for the drinker to gauge how
much alcohol is in their system.
Some popular energy drinks have been banned in parts of the United
States and other countries due to a combination of ingredients that were
seen as harmful to the consumer. These concerns and publicized issues
are causing
brands to re-consider their branding, ingredients, and
manufacturing methods. Other manufacturers are removing alcohol from
their products entirely. Manufacturers of energy drinks that do not
contain alcohol are also working to make their products safer for
consumers, substituting traditional forms of caffeine with ingredients
like raw Brazilian coffee seed and organic ginseng.
Market Opportunities
Manufacturers must have a clear and comprehensive picture of the market
landscape in order to keep their customers satisfied and safe. Infiniti
Research’s market
intelligence services help organizations identify potentially
dangerous ingredients, keep up with changing regulations and bans, and
stay informed about what consumers want from energy drinks and other
beverages.
Infiniti Research helps companies, including those in the food and
beverage industry by providing real-time insights into evolving consumer
preferences, price trends, government regulations, and upcoming
competitors that help devise effective growth strategies. Infiniti’s
latest project helped a leading
multinational alcoholic beverages company conduct a
customer survey based research study to assess brand awareness,
perception, and brand sentiment.
Request more information on this study: https://www.infinitiresearch.com/request-more-info
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.
With 13 years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170331005705/en/
Copyright Business Wire 2017
Source: Business Wire
(March 31, 2017 - 1:51 PM EDT)
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