Cross-country road trip puts Mobil 1TM
Annual Protection motor oil through a real-world, 20,000-mile test
In a continuing effort to deliver exceptional product performance and
protection, today ExxonMobil launched a cross-country road trip to put
its latest product offering, Mobil 1 Annual Protection motor oil –
formulated to protect engines for 20,000 miles for all vehicle types
guaranteed – to the test.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180604005176/en/
The road trip begins at the ExxonMobil Research and Engineering (EMRE)
Technology Center in Paulsboro, N.J., where two vehicles, a 2013
Chevrolet Equinox LS and a 2014 Ford Fusion Titanium, will travel 20,000
miles across 48 states experiencing a variety of climates, altitudes,
elevations and driving styles over the next four months to demonstrate
that Mobil 1 Annual Protection motor oil will protect engines for 20,000
miles.
Both vehicles will be inspected and equipped for the full 20,000-mile
cross-country excursion on a single Mobil 1 Annual Protection motor oil
change. Along the route will be four “pit stops,” at approximately 5,000
miles, the average mileage between standard oil changes. There, oil
samples will be taken to assure the product is providing outstanding
protection to each vehicle’s critical engine parts. The pit stops also
give fans an opportunity to meet NASCAR and NBA stars while learning
about the benefits of less regular oil change intervals from ExxonMobil
engineers.
“We know it’s hard to believe that you can go 20,000 miles on just one
oil change,” said Benjamin Pinkert, brand manager at ExxonMobil. “That’s
why we are delighted to launch the ultimate real-life road trip to
demonstrate Mobil 1 Annual Protection motor oil can actually last 20,000
miles. No labs or simulated environments—just the open road. We truly
believe in this product and are excited to show the entire country just
how Mobil 1 Annual Protection motor oil saves both time and money.”
ExxonMobil will leverage existing Mobil 1TM brand
partnerships with all of NASCAR’s Stewart-Haas Racing drivers and New
Orleans Pelicans star Anthony Davis for the 20K Road Trip.
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The first pit stop will spotlight NASCAR’s Kevin Harvick, driver of
the No. 4 Ford Fusion, in Sonoma, California, ahead of the Toyota/Save
Mart 350 Monster Energy NASCAR® Cup Series race for a
unique, fan-friendly event.
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The second pit stop will include NBA player Anthony Davis, who
recently starred in the Mobil 1 Annual Protection motor oil marketing
campaign.
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The remaining Stewart-Haas Racing drivers will make appearances during
the road trip at various points, including a visit to the Indianapolis
Motor Speedway ahead of the Brickyard 400 with Clint Bowyer.
Follow along at Mobil1.us/Go20k
or on Twitter, Facebook and Instagram @mobil1, as we navigate
approximately 40 cities, hit hundreds of different roads, and soak in
the scenery across America while sharing awesome videos and photos. Find
Mobil 1 Annual Protection at Walmart and select AutoZone locations.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1™ features
anti-wear technology that provides performance beyond our conventional
motor oils. This technology allows Mobil 1 motor oil to meet or exceed
the toughest standards of car builders and to provide exceptional
protection against engine wear, under normal or even some of the most
extreme conditions. Mobil 1 motor oil flows quickly in extreme
temperatures to protect critical engine parts and is designed to
maximize engine performance and help extend engine life.
For more information, visit mobil1.com
and, on Facebook, www.Facebook.com/mobil1.
Mobil™ and Mobil 1™ are registered trademarks of Exxon Mobil Corporation
or one of its subsidiaries.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180604005176/en/
Copyright Business Wire 2018
Source: Business Wire
(June 4, 2018 - 9:00 AM EDT)
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