Simplicity and advanced technology drive company’s success manufacturing downhole measuring tools for the harshest drilling environments

Denver-based Focus Tools, an MWD (Measurement-While-Drilling) oil and gas drilling tool manufacturer, has undergone significant changes in the past few years.

The company’s path has paralleled the trailblazing nature of the shale revolution by incorporating advanced technologies and simple, reliable designs into MWD tools that work in the harshest downhole conditions—including 200°C drilling environments.

To communicate its advanced design and manufacturing capability, the company launched a new website that mirrors the tools it makes for the oil and gas industry: “simple, advanced, reliable.”

“We wanted to have a website that represented our company better,” said Focus Tools founder Darcy Wiebe. “Our company has evolved a lot in a short period of time and our website was almost three years old.  We had launched new products that weren’t represented on the site as well as having old products that were no longer available.”



Created by EnerCom, the new Focus Tools website – – tells the story of the company and its advanced products with simplified messaging and stunning product photography. “We took our design keys straight from Focus Tools’ own mantra for creating its products,” said Erik Carlgren, art director at EnerCom, team lead on the new Focus Tools website.

“Their old website was not mobile friendly. It was outdated. It was written like a tech brochure and gave the appearance of a static fact sheet,” Carlgren said. “The company is changing and dynamic in their approach to the products they build. They have morphed from a company that was servicing tools to one that designs and manufactures some of the most advanced MWD tools in the industry. We wanted to create a website that reflects who they are today.”

The Key Elements of a Successful Oil & Gas Website

EnerCom has designed and launched more than 100 websites for oil and gas E&P, midstream, oilservice and other companies serving the energy industry over the past 20 years—public and private companies. For a discussion of the key elements that make up a successful oil and gas industry website, read the story on Oil & Gas 360®.

Important disclosures: The information provided herein is believed to be reliable; however, EnerCom, Inc. makes no representation or warranty as to its completeness or accuracy. EnerCom’s conclusions are based upon information gathered from sources deemed to be reliable. This note is not intended as an offer or solicitation for the purchase or sale of any security or financial instrument of any company mentioned in this note. This note was prepared for general circulation and does not provide investment recommendations specific to individual investors. All readers of the note must make their own investment decisions based upon their specific investment objectives and financial situation utilizing their own financial advisors as they deem necessary. Investors should consider a company’s entire financial and operational structure in making any investment decisions. Past performance of any company discussed in this note should not be taken as an indication or guarantee of future results. EnerCom is a multi-disciplined management consulting services firm that regularly intends to seek business, or currently may be undertaking business, with companies covered on Oil & Gas 360®, and thereby seeks to receive compensation from these companies for its services. In addition, EnerCom, or its principals or employees, may have an economic interest in any of these companies. As a result, readers of EnerCom’s Oil & Gas 360® should be aware that the firm may have a conflict of interest that could affect the objectivity of this note. EnerCom, or its principals or employees, may have an economic interest in any of the companies covered in this report or on Oil & Gas 360®. As a result, readers of EnerCom’s reports or Oil & Gas 360® should be aware that the firm may have a conflict of interest that could affect the objectivity of this report.

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