October 10, 2017 - 6:05 PM EDT
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Fusionfarm Wins Regional Emmy® for Alliant Video

CEDAR RAPIDS, Iowa, Oct. 10, 2017 /PRNewswire/ -- Marketing agency Fusionfarm has won its second Regional Emmy® Award for "Your Energy. Your Options," an animated video created for Alliant Energy.

The video, a "paper craft" aesthetic that expresses how to find rebate dollars in your home, won in the category of "Community/Public Service (PSA) – Single Spot."  

"We wanted to position Alliant as an energy partner rather than a 'big, ole mean energy company' by expressing how to find rebate dollars in your home," said Creative Director Michael Zydzik. "We wanted to express the message in an interesting, charming and 'sticky' way. The 'paper craft' aesthetic was the avenue that we drove down."

Zydzik said the approach to Alliant's project was one that Fusionfarm applies to all its work: How can we transform the message, the brand in a way that engages audiences, appeals to human needs and elicits trust?

"Our core approach is simple: Enter the heart to own the mind," he said.

The 2017 Upper Midwest Regional Emmy Awards were announced Oct. 7 at a special gala in Bloomington, MN. This is Fusionfarm's second Regional Emmy® Award in a row. Last year it won for "Kids Eat Free Sunday"  a social media video produced for the Kernels baseball team.

"Our continual delivery of work that is of great value and ROI while creatively interesting, transformative and award-winning is no 'one-time Charlie,'" Zydzik said. "It's the very DNA of Fusionfarm. We fire on all pistons here."

The Regional Emmy® Award is part of the National Academy of Television Arts and Sciences (NATAS). The Upper Midwest region includes Iowa, Minnesota, North Dakota, South Dakota and parts of Nebraska and Wisconsin.

Fusionfarm is a full-service marketing agency with a digital focus and a global awareness and point of view. We offer an entire suite of marketing and creative services along with transformative strategies.


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SOURCE Fusionfarm

Source: PR Newswire (October 10, 2017 - 6:05 PM EDT)

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