MOSCOW, April 18, 2016 /PRNewswire/ --
The International Children's Social FOOTBALL FOR FRIENDSHIP programme, implemented by company Gazprom, is announced a winner at the International Association of Business Communicators (IABC) 2016 Gold Quill Awards in the Corporate Social Responsibility category. The F4F programme has been implemented since 2013 and now covers 34 countries in Africa, Asia, Europe and South America. The programme is globally operated by AGT Communications Group (Russia).
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FOOTBALL FOR FRIENDSHIP is a large scale international programme with constantly increasing geography. During its implementation the programme has gained over 250 000 supporters all over the world. The key goal of the F4F programme is promotion of values, important for wellbeing of any society. Children, the participants of the programme, are not only learning these values, but become young ambassadors, who promote them among their peers and acquaintances. The F4F programme is actively supported by UEFA and FIFA, leading world football clubs, sports federations, public organizations, and municipal and federal authorities in different countries.
"For many years Gazprom has practically proved itself as being a socially responsible company. We are implementing numerous humanitarian initiatives, including those in the field of child and youth sport development. Among these social programmes, FOOTBALL FOR FRIENDSHIP is taking a special place. With its active involvement in the world football, Gazprom is creating a unique platform for children from different countries to meet, play, communicate, learn key human values via football, feel themselves a part of top level football. A lot of famous sportsmen, culture figures and authority representatives are supporting the F4F programme all over the world. And receiving this international award is proving one more time the importance and significance of what we are doing," said official Gazprom representative Sergey Kupriyanov.
"The FOOTBALL FOR FRIENDSHIP programme is a unique initiative in the field of building efficient communications between Russian business and society in different countries. During the programme development a base ideology, a communications strategy, scalable tools and a resource infrastructure with local presence were created. This has allowed us to build a communications model, which takes into consideration the diversity of different countries and cultures and provides efficient implementation of the programme with constantly increasing geography," pointed out Chairman of the Board of Directors of AGT Communications Group Vyacheslav Lashchevsky.
