September 6, 2019 - 9:59 AM EDT
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Madagascar's Telecoms, Mobile & Broadband Markets, 2019: Excellent Growth Potential due to Low Penetration Rates -


The "Madagascar - Telecoms, Mobile and Broadband - Statistics and Analyses" report has been added to's offering.

Madagascar's economy has shown steady growth in recent years, benefiting from a revived tourist sector. Plans to exploit and export crude oil, gas and other natural resources may also deliver a boost to the economy in future, despite the falling price of these commodities on international markets.

This period of strengthening economic output is helping to increase consumer spend on telecom services. These services are becoming cheaper as a result of intensifying competition between the main operators, including Orange Madagascar, Bharti Airtel (formerly Zain) and the incumbent telco Telma. A fourth mobile operator, Blueline, now operates its own network having been an MVNO since 2010.

Positive developments in the internet and broadband sector are also materialising following the arrival of the first international submarine fibre optic cables, LION and EASSy on the island in 2009 and 2010. This ended the country's dependency on satellites for international connections, bringing down the cost of international bandwidth and making internet access more affordable to a wider part of the population.

The IOX cable is expected to be ready for service in early 2019, which will provide additional capacity to support the fast-growing mobile data market. In addition, the METISS submarine cable (expected to be ready in 2019) and the Africa-1 cable (expected in 2020) will provide additional links to the African mainland and other international cable systems.

A national fibre backbone is being implemented connecting the major cities, and Telma expects to invest an additional $250 million to expand the backbone network from 5,000km to 11,000km by 2019. Wireless broadband access networks are being rolled out, enabling converged voice, data and entertainment services. The launch of 3G and LTE mobile broadband services has enabled the mobile operators to reverse their rapidly declining average revenue per user (ARPU).

The fixed-line sector has been undergoing a revolution following the privatisation of Telma. Upgraded DSL services have been introduced and the decline in fixed-line revenue has been reversed. Despite these positive developments, the national telco is considering various divestiture options.

Penetration rates in all market sectors are still below African averages, and so there remains excellent growth potential.

Key Developments

  • Madagascar to host landing station for the Africa-1 cable system, to be ready in 2021;
  • National backbone network extended to 9,000km;
  • Orange Madagascar launches LTE services;
  • Indian Ocean Xchange (IOX) soon to be completed;
  • Airtel Money made available in branches of the Private Enterprise Credit Agency;
  • Madagascar opens its own internet exchange point;
  • Government and regulator work on SIM card registration scheme;
  • Telecom service tax raised to 10%;
  • Airtel Madagascar extends mobile license for a further ten years, launches LTE services;
  • Orange Madagascar secures mobile licence renewal;
  • National fibre rollout continues;
  • Report update includes the regulators market data updates for 2017, market data report for 2017, telcos operating data to September 2018, recent market developments.

Companies Mentioned

  • Telecom Malagasy (Telma)
  • Bharti Airtel (Zain, Celtel)
  • Orange Madagascar
  • Madamobil
  • Gulfsat Madagascar
  • Blueline
  • Datacom
  • Data Telecom Services (DTS, Moov)

Key Topics Covered

1 Key statistics

2 Country overview

3 Telecommunications market

3.1 Market analysis

4 Regulatory environment

4.1 Telecommunications reform

4.2 National ICT Policy

4.3 Regulatory authority

4.4 Universal Service Fund

5 Fixed network operators

5.1 Telecom Malagasy (Telma)

5.2 Gulfsat Madagascar

6 Telecommunications infrastructure

6.1 Network infrastructure

6.2 National fibre optic backbone

6.3 International infrastructure

7 Broadband market

7.1 Market analysis

7.2 Broadband statistics

7.3 Public internet access locations

7.4 Data licensees

7.5 Broadband infrastructure

8 Mobile market

8.1 Market analysis

8.2 Mobile statistics

8.3 Regulatory measures

8.4 Mobile infrastructure

8.5 Major mobile operators

8.6 Mobile handsets

8.7 Mobile content and applications

9 Related reports

List of Tables

Table 1 Top Level Country Statistics and Telco Authorities - Madagascar 2018 (e)

Table 2 Telecom market revenue by service 2006 2017

Table 3 Fixed-line voice and data revenue 2014 2017

Table 4 Fixed lines in service and teledensity 2000 2018

Table 5 Fixed-line traffic 2006 2017

Table 6 International internet bandwidth 2000 2017

Table 7 Fixed-line internet users and penetration rate 2000 2018

Table 8 Fixed-line broadband subscribers 2006 2018

Table 9 DSL broadband subscribers 2006 2017

Table 10 Fibre broadband subscribers 2013 2018

Table 11 Mobile network coverage by technology and operator 2017

Table 12 Mobile subscribers and penetration rate 2000 2018

Table 13 Mobile network traffic 2006 2017

Table 14 SMS traffic 2008 2017

Table 15 Population coverage by mobile platform 2014 2017

Table 16 Active mobile broadband subscribers and penetration 2010 - 2018

Table 17 Mobile internet traffic 2007 2017

Table 18 Mobile internet revenue 2016 2017

Table 19 Forecast mobile subscribers 2019; 2021; 2023

Table 20 Zain Madagascar financial data before takeover 2006 2009

Table 21 Airtel Madagascar mobile subscribers 2013 2018

Table 22 Orange Madagascar subscribers and ARPU 2007 2018

Table 23 Orange Madagascar revenue 2012 2014

Table 24 Telma Mobile mobile subscribers 2013 2018

List of Charts

Chart 1 Telecom market revenue by service 2006 2017

Chart 2 Fixed lines in service and teledensity 2005 2018

Chart 3 Fixed-line traffic 2006 2017

Chart 4 Internet users and penetration rate 2005 2018

Chart 5 Mobile subscribers in Madagascar 2000 2018

Chart 6 Mobile network traffic 2006 2017

For more information about this report visit
Laura Wood, Senior Press Manager
[email protected]
For E.S.T Office Hours Call 1-917-300-0470
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For GMT Office Hours Call +353-1-416-8900

Source: Business Wire (September 6, 2019 - 9:59 AM EDT)

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