• Ground breaking partnership in Oil and Fuel sector for Gulf and
Manchester United
• Club’s first Global Lubricant and Fuel Retail Partner
(NYSE:MANU) Gulf Oil International has today been unveiled as Manchester
United’s first Official Global Lubricant Oil and Fuel Retail Partner.
To celebrate the three-year global partnership, the first of its kind
for a Premier League club, Gulf Oil International’s Vice President Frank
Rutten and Manchester United Commercial Director, Jamie Reigle were
today joined by first team players at the Club’s training ground.
With its heritage rooted in the first discovery of Texan oil in 1901,
the now-global lubricants and fuel retailer’s distinctive orange disc
will feature on the Club’s digital perimeter boards during Premier
League, FA Cup and League Cup matches at Old Trafford.
The agreement will enable Gulf Oil International, a Hinduja Group
company, to engage with United’s worldwide family of fans, including its
325 million followers in Asia, which Gulf sees as a major area of focus,
having a strong presence in India and rapidly developing-businesses in
China, the Middle East and Indonesia.
With a Gulf lubricants' presence in more than 110 countries worldwide,
petrol stations in 22 countries and a thriving global marine business,
this new partnership reflects Gulf’s commitment continually to add value
to its customers.
Manchester United Group Managing Director Richard Arnold comments:
“While both Manchester United and Gulf have evolved and adapted since
their foundation more than 100 years ago, neither has forgotten its
roots. Gulf always seeks to demonstrate its core values of quality,
endurance and passion, which are principles that are also held by the
Club.
“Gulf Oil International already has significant experience in sport and
we are looking forward to working with them to expand that into
football. Through this partnership we will further our commitment to
reach our fans around the world, especially in Asia.”
Gulf Oil International’s Vice President Frank Rutten said:
“Gulf is regarded as an iconic brand in motorsport circles, but this is
a truly exciting opportunity for Gulf to expand beyond our motorsport
sponsorships and to stand on the global stage - showing the ambition and
growth aspirations of the brand.
“This partnership with Manchester United, surely the world’s greatest
football name, brings together two brands with incredible heritage, a
pride in performance excellence and the ability to listen to the wishes
of their customers – the fans in the case of Manchester United - and
turn this into action. We are extremely excited about the prospect of
moving forward together.”
About Manchester United
Manchester United is one of the most popular and successful sports teams
in the world, playing one of the most popular spectator sports on Earth.
Through our 138-year heritage we have won 62 trophies, enabling us to
develop the world’s leading sports brand and a global community of 659
million followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue from
multiple sources, including sponsorship, merchandising, product
licensing, new media & mobile, broadcasting and match day.
About Gulf Oil International
Gulf Oil International Ltd (GOI) is part of the $18bn Hinduja Group. The
Gulf lubricant brand is present in more than 110 countries, across five
continents with the values of ‘Quality, Endurance & Passion’ as its core
attributes. GOI’s primary business is manufacturing and marketing an
extensive range of performance lubricants and associated products for
all market segments.
GOI also licenses national fuel retail networks around the globe. The
Gulf fuel brand is currently present at retail in 22 countries with more
than 4000 outlets. The number of countries and outlets is growing
rapidly year-on-year.
Other Gulf Oil International Group businesses include Gulf Oil Marine,
which supplies lubricants to the worlds shipping industry and is present
in more than 1000 ports worldwide, as well as the world’s most
successful metalworking fluids company, Houghton International.
National Gulf businesses include Gulf Aviation’s specialist fuel supply,
Gulf Express quick-lube franchises and Argenfrut crop protection.
GOI continues a proud heritage in endurance motor racing with its
support of the Gulf Racing Porsche 991 RSR GTE in the World Endurance
Championship. In Motorbike sport, GOI is a proud technical partner of
BMW’s manufacturer-backed squad Team Milwaukee BMW and also supports
nine times Top Fuel Motorcycle Champion Ian King, as both title sponsor
and technical partner.
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