Product recommendation platform positions utilities as trusted energy
advisors
Opower (NYSE: OPWR), the global leader in cloud-based software for the
utility industry, today announced the launch of the Opower Marketplace
Suite. Built in partnership with Enervee, whose software is designed to
change the way consumers buy energy-using products, Marketplace Suite
arms customers with information about more than 600,000 product and
service offers from hundreds of retailers. Bringing a data platform
oriented company like Enervee onto Opower’s Customer Engagement Platform
will enable utilities to effectively target customers with incentives
and offers, drive higher program participation rates and unlock new
business value from their customers’ energy efficient purchases.
“The energy landscape is changing,” said Opower CEO Dan Yates. “With the
rise of electric vehicles, distributed generation, smart thermostats and
battery storage, customers have more options for energy products and
advice than ever. But research shows that customers already trust their
utilities, and our joint solution with Enervee helps further position
utilities as energy advisors, enabling them to expand their relationship
with customers beyond the energy bill.”
“With current deployments at several leading utilities, we have a proven
technology platform that engages consumers throughout the buying process
and provides unique energy insights that they can’t find anywhere else,”
said Enervee CEO Matthias Kurwig. “Combining our solution with Opower’s
industry-leading cloud software delivers an end-to-end shopping
experience that is unmatched in the utility space.”
The Marketplace Suite features:
-
The broadest selection of products and services with over
600,000 product offers developed and updated daily across hundreds of
retailers, each with a unique energy efficiency rating developed by
Enervee.
-
Customer targeting and marketing tools to help utilities
improve the scale and performance of existing incentive programs and
drive customers to new ones.
-
An advanced analytics dashboard that produces EM&V-ready data
and allows utilities to tie every single lead, customer, and dollar
back to the marketing initiative that created them, resulting in
highly cost-effective and targeted marketing campaigns.
-
A streamlined, mobile-ready user experience that modernizes the
cumbersome, paper-based rebate redemption process, so customers can
easily apply for rebates online.
-
Seamless integration with existing utility web portals,
empowering customers with personalized energy insights and product
recommendations.
-
Potential new revenue streams by giving utilities the
opportunity to capture commission on product sales and advertising
dollars without being burdened by backend logistics and order
fulfillment.
Integrating Enervee’s marketplace solution into Opower’s
industry-leading cloud software platform means utilities will have
access to the most robust customer engagement solution on the market,
and new demand side management capabilities for sending targeted,
relevant energy savings advice to consumers.
Forward-looking Statements
This release contains forward-looking statements, including
statements regarding benefits from the use of Opower’s solutions. Any
statements in this press release about future expectations, plans and
prospects for Opower represent the Company's views as of the date of
this press release. These forward-looking statements are subject to a
number of risks, uncertainties and assumptions. While the Company may
elect to update these statements at some point in the future, the
Company specifically disclaims any obligation to do so.
About Opower
Opower (NYSE:
OPWR) is an enterprise software company that helps utilities elevate
the customer experience. Energy providers use Opower's customer
engagement platform to deliver proactive, digital communications that
raise customer satisfaction, manage energy demand, and lower service
costs. Opower's software is deployed to more than 95 utilities worldwide
and reaches more than 50 million homes and businesses. For more
information, please visit www.opower.com
and follow us on Twitter at @Opower.
About Enervee
Enervee is the world’s first energy-smart data and commerce platform
that connects utilities, retailers, manufacturers and governments
through integrated product rankings and recommendations - distributed
via online, in-store, mobile and social channels. The Enervee Score
provides a data driven and objective way of comparing a product’s
eco-value including energy consumption, product popularity and price
worthiness, based on industry standards, against all models available on
the market. Through its extensive SaaS platform, Enervee provides the
most up-to-date market information to help utilities empower their
customers to make energy- smart buying decisions. Enervee’s consumer
site is available at enervee.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151112005217/en/
Copyright Business Wire 2015
Source: Business Wire
(November 12, 2015 - 9:05 AM EST)
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