More than 1 Million Fans Join the Energy Conversation to Create a
More Sustainable Future
Power
Over Energy, a social media energy literacy initiative, just reached
a milestone on its Facebook
page, passing 1 million fans – a landmark achievement in the
organization’s pursuit to raise awareness around the impact of energy
consumption, the potential of innovative solutions and the benefits of
creating change.
The Power Over Energy Facebook page has driven exceptional follower
growth since its launch in 2013, thanks to a combination of compelling
content and a passionate and engaged following. The literacy initiative
has gained a global following across Facebook, Twitter,
YouTube
and Instagram,
with fans from 45 countries around the world, including the United
States, India, Brazil, Puerto Rico, Malaysia, New Zealand, Singapore,
Nepal, Nigeria and United Arab Emirates.
Power Over Energy is an energy literacy campaign backed by a coalition
of energy, government and environmental groups to engage the public and
give consumers the information they need to begin to make a difference
in creating a more sustainable future. Members of the coalition include
the U.S. Department of Energy and a number of other leading
organizations that represent stakeholders from across the energy
industry.
The organization uses its Facebook page to drive awareness through daily
posts that feature an array of topics that educate and inform fans about
energy topics, including:
-
The environmental impact of energy decisions
-
New energy innovations
-
The benefits of smart city technologies
-
Renewable energy breakthroughs and milestones
-
Energy conservation tips
-
Consumer research such as the 2017
Smart Cities Study
“The growth of our community to more than 1 million fans over the past
five years demonstrates the universal interest and concern about our
global energy challenges from people around the world,” said Marina
Donovan, vice president of global marketing and public affairs at Itron,
an organization that is innovating the way utilities and cities manage
energy and water. Itron is the founding member of the Power Over Energy
coalition. “We’re both impressed and inspired by fans’ interest in
learning about the impacts of energy consumption and sincerely
appreciate their willingness to evangelize the organization’s mission by
sharing insight about the benefits of energy efficiency and the
importance of modernizing electricity grids around the world. By joining
the global energy conversation, these Facebook fans are demonstrating a
dedication to creating a better future together.”
To celebrate the milestone and recognize the loyal followers who made it
possible, Power Over Energy is debuting a commemorative poster that
features a collage of the imagery from its creative campaigns over the
past five years to illustrate the global reach of our energy choices and
potential solutions. The commemorative poster can be downloaded – at no
cost – at http://poweroverenergy.org.
To learn more about Power Over Energy and its mission to increase
awareness about the impact of our current energy consumption and the
benefits of energy efficiency, please visit and like its Facebook page: https://www.facebook.com/poweroverenergy/
About Power Over Energy
Power Over Energy is a social media energy literacy initiative backed by
a coalition of business, nonprofit and government groups who want to
increase awareness about the impact of our current energy consumption
and the benefits of energy efficiency, modernizing the electricity grid
and deploying smart city technologies. Members of the coalition include
Itron, U.S. Department of Energy, Smart Energy Consumer Collaborative,
Clean Coalition, Environmental Defense Fund, Global Green U.S.A., Green
Ninja, GridWise Alliance, Edison Foundation Institute for Electric
Innovation, Silicon Valley Leadership Group and Sustainable Silicon
Valley. To learn more, visit poweroverenergy.org.
About Itron
Itron enables utilities and cities to safely, securely and reliably
deliver critical infrastructure services to communities in more than 100
countries. Our portfolio of smart networks, software, services, meters
and sensors helps our customers better manage electricity, gas and water
resources for the people they serve. By working with our customers to
ensure their success, we help improve the quality of life, ensure the
safety and promote the well-being of millions of people around the
globe. Itron is dedicated to creating a more resourceful world. Join us: www.itron.com.
Itron® is a registered trademark of Itron, Inc. All
third-party trademarks are property of their respective owners and any
usage herein does not suggest or imply any relationship between Itron
and the third party unless expressly stated.
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