February 14, 2016 - 7:31 PM EST
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Sonia Foods Expands Production Line, to Prioritise Customer Satisfaction

Sonia Foods Industries Limited, a wholly owned Nigerian company and manufacturer of Sonia Tomato Paste is making major improvements to its Shagamu, Ogun State factory plant as part of an on-going plan to meet growing demand for its products and maximize efficiencies.

The Group Managing Director/ Chief Executive Officer of Sonia, Mr. Nnamdi Nnodebe, stated this in a chat with journalists in

Lagos
.

The capital improvement project, valued at more than $8 million, he stated, would create more jobs and enhance the product quality of its flagship product, Sonia tomato paste and its entire product chain, comprising of Sonia seasoning cube and Sonia baking powder.

The company, he revealed, has increased its production capacity by installation of additional machineries for production of tomato paste in tins of various sizes (400g, 210g, and 70g). The production capacity of this additional machine would now be 7MT/HR for each size.

He said: "We are glad to invest in our Shagamu plant, which will mean more jobs for the city. Since commencing operations five years ago with a simple ethos: to improve the lives of people with quality products. That ethos has never changed, and delivering excellent service is still right at the top of our priorities.

"Our customers are very important to us - and we want them to feel that way. We work hard to ensure that every customer has a great tasty experience with Sonia Tomato Paste and our other products. For us, at Sonia, their satisfaction is key, which is why we are wholeheartedly committed to giving consumers great value with our products."

According to him, in line with their expansion drive, and the commitment to utmost value, they intended to vertically integrate backwards.

"We are in the process of building an ultra-modern factory and farm in some States that would have the capacity of producing the tomato concentrate. Our estimate is that the said production would commence and be completed within 36 months from February 2016," Nnodebe said.

Also speaking, the Assistant General Manager, Operations, Mr. Chima Okere said, "prioritising customers and giving them 100 per cent value is what we pay particular attention to. That is why we embarked on this investment drive so as to further enhance premium quality of our canned tomatoes and tomato-based products."

He added that, "Sonia tomato paste is a perfect blend of ingredients rolled into one. Our tomato paste is enriched with natural concentrates produced using the state of the art equipment and technology. Sonia Tomatoes are excellent in slow cooked or stewed dishes because the longer cooking time brings out more flavour without reducing the tomatoes to a simple sauce. We have put everything in place to ensure the finest organic ingredients now extend to all our other products."

In continuation of the expansion drive, he said the company has also built a downloading and PRMS station for compressed natural gas which is to power two heavy duty gas generators (500KVA each) and two set of boilers.

"Also, a total of 160,000 litres water reservoir has been built by the company to take the factory's water needs. Presently, plans for additional installation of another production line for full production of various kinds of juice and cubes, are almost complete. The expected minimum installation capacity is 5MT/HR respectively," he added.

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Source: Equities.com News (February 14, 2016 - 7:31 PM EST)

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