The Energy Drinks Market in Latin America (2019-2023): Anticipating a CAGR Exceeding 15%, Dominated by AJE, Grupo Petropolis, Monster Energy Co, Red Bull, and The Coca-Cola Co – ResearchAndMarkets.com

The "Energy Drinks Market in Latin America 2019-2023" report has been added to ResearchAndMarkets.com's offering.

The energy drinks market will register a CAGR of over 15% by 2023.

The strengthening distribution network and collaborations are driving the energy drinks market growth during the forecast period.

Several regional vendors are entering into distribution deals with regional distributors and collaborating with each other for marketing their products with greater efficiency. In addition, rapid infrastructure development in the region has also given traction to the growth of organized retailers including discount stores, supermarkets, hypermarkets, and convenience stores.

As a result, the strengthening of distribution network and collaborations will help the vendors in efficiently marketing their products in Latin America.

The emergence of low-and medium-priced energy drinks in Latin America

The growth in the demand for and the popularity of cheaper energy drinks have further increased the adoption of energy drinks in the market, thereby driving the growth of the market.

Increasing demand for substitute products

The rising number of product launches in the energy drinks alternatives category in Latin America increases the options for consumers, which poses a significant threat to the growth of the energy drinks market in Latin America during the forecast period.

Competitive Landscape

The market appears to be moderately fragmented. Several vendors in the market have been focusing on including more natural ingredients in their energy drinks to meet the shifting consumer demand.

This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.

Key Players

• AJE
• Grupo Petropolis
• Monster Energy Co.
• Red Bull GmbH
• The Coca-Cola Co.

Topics Covered

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 04: MARKET SIZING

• Market definition
• Market sizing 2018
• Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

• Comparison by product
• Sparkling energy drinks - Market size and forecast 2018-2023
• Still energy drinks - Market size and forecast 2018-2023
• Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

• Geographic comparison
• Brazil - Market size and forecast 2018-2023
• Mexico - Market size and forecast 2018-2023
• Peru - Market size and forecast 2018-2023
• Rest of Latin America - Market size and forecast 2018-2023
• Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

PART 11: MARKET TRENDS

• Rising adoption of natural ingredients in energy drinks
• Promotional campaigns and innovative marketing strategies
• Growing consumption of low-calorie, non-carbonated and sugar-free energy drinks

PART 12: VENDOR LANDSCAPE

• Overview
• Landscape disruption
• Competitive scenario

PART 13: VENDOR ANALYSIS

• Vendors covered
• Vendor classification
• Market positioning of vendors
• AJE
• Grupo Petropolis
• Monster Energy Co.
• Red Bull GmbH
• The Coca-Cola Co.

For more information about this report visit https://www.researchandmarkets.com/r/6sbny

View source version on businesswire.com: https://www.businesswire.com/news/home/20190521005730/en/