February 16, 2016 - 10:00 AM EST
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Viridian Energy Announces International Market Expansion to Australia

Category-creator plans to replicate its passionate network of U.S.-based Independent Associates in region that today represents 45% of all global direct sales

Viridian Energy, one of America’s leading providers of affordable, responsible energy, today announced that the company has begun work to expand its vibrant network of more than 22,000 Independent Associates to sustainability-minded entrepreneurs in Australia. Initially focused on growing its Australian Independent Associate base, Viridian plans to begin offering a range of affordable, responsible energy options to 6 million households in the country’s eastern and southern states in the second quarter of 2016.

“Viridian is thrilled to bring a unique and differentiated opportunity to the more than 400,000 direct sellers already engaged in network marketing in Australia,” said Cami Boehme, Chief Strategy Officer, Viridian Energy. “With limited options for Australian network marketers to offer services today, we look forward to helping Aussies embrace the potential of service-based direct selling, today the fastest-growing segment of U.S. network marketing."

When an individual becomes an Independent Viridian Associate, they decide when and how much to work. Viridian then provides the tools, training and support to build a simple and rewarding business focused on helping others make a better energy choice. All Viridian Independent Associates adhere to a strict code of ethics established by the Direct Selling Association (DSA).

Since 2009, Viridian customers have avoided more than seven billion pounds of harmful CO2 emissions through the use of the company’s affordable, responsible energy products. Today, Viridian offers affordable electricity that is more than 50% renewable, natural gas with carbon offsets to mitigate usage and residential solar power to a range of customers in 19 markets throughout the United States.

“Australians understand that strong renewable energy options are critical to a sustainable future,” Boehme explained. “Viridian was founded with the vision to change the way people buy and consume energy, in order to ensure a better tomorrow. This powerful mission now provides eco-minded entrepreneurs on both ends of the globe with the opportunity to build thriving businesses and generate sustainable income, all while helping the planet.”

About Viridian Energy

Founded with the vision of empowering consumers to be part of a significant, collective environmental impact by choosing Viridian (www.viridian.com) as their energy provider, this socially responsible company connects with customers through a vibrant network of Independent Viridian Associates. Committed to sustainability, community action and global initiatives, Viridian Energy offers affordable electricity that is more than 50% renewable, natural gas with carbon offsets to mitigate usage and residential solar power to a range of customers in 19 markets throughout the U.S. Viridian Energy is part of the Crius Energy (TSX:KWH.UN) family of best-in-class energy brands which also includes: TriEagle Energy, Comcast Energy Rewards, Cincinnati Bell Energy, FairPoint Energy, Public Power and Citra Solar. Learn more at www.criusenergy.com.

Media:
Viridian Energy
Melanie Rener, 203-663-5213
[email protected]


Source: Business Wire (February 16, 2016 - 10:00 AM EST)

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