World Energy Drinks Market Projected to Witness a CAGR of 7.1% During 2019-2024 - ResearchAndMarkets.com
The "Energy
Drinks Market - Growth, Trends and Forecast (2019 - 2024)"
report has been added to ResearchAndMarkets.com's
offering.
The global energy drinks probiotics market is forecasted to reach USD
83.4 billion by 2024, registering a CAGR of 7.1% during the forecast
period (2019-2024).
Key Highlights
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Energy drinks have transitioned from being a niche product to one of
the fastest growing product in the global drinks market. This change
has been brought by a growingly evident consumer focus on fitness and
health.
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Energy drinks are marketed as an alternative to carbonated drinks
therefore, there is a significant rise in the number of people
switching from carbonated drinks to energy drinks over the last few
years.
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Energy drinks face huge competition from packaged juice, aerated
beverages and malted health drinks. These substitutes are low in cost
as compared to some of the energy drinks.
Market Trends
High Demand for Fast Energy Products
Consumption of energy drinks has been increasing dramatically in the
last two decades, particularly amongst adolescents and young adults.
Energy drinks are aggressively marketed with the claim that these
products give an energy boost to improve physical and cognitive
performance. A large amount of caffeine in energy drinks provides the
consumer with the desirable effects of improved memory, increased
alertness and elevated mood. Therefore, abiding by beneficial facts of
consuming energy drinks is surging the demand and a significant increase
in consumption of these drinks has been observed.
Energy Drinks Market Size by Region
The major consumer of energy drinks in the world is between the age
group of 18-35 years which is rising the demand from the millennial
population. North America is the major consuming market for energy
drinks due to health concerns and awareness. However, Asia-Pacific is a
growing market due to the changing demographics and increasing
disposable income. Europe is an emerging market poised to grow at a
healthy rate due to growing consumer adoption rate as a result of
increased marketing efforts by key players. Children and adolescents are
the main target groups for manufacturers. Markets in other regions like
South America and Middle-East and Africa are comparatively smaller
markets and are expected to take a rise in the coming years.
Competitive Landscape
The energy drink market is saturated, making it hard for new and small
companies to compete. Monster Beverage Corporation, Red Bull, Coco-Cola,
Rockstar, PepsiCo are few of the many companies whose market share is
high in the energy drinks segment.
Companies focused on personalization and convenience in the American
market need to look at European consumer demand for healthy,
zero-calorie, low sugar functional products to scale their energy drink
production in the region. Product launches in energy drop address this
concern, offering huge potential for growth in developing regions. Most
of the manufacturers create product awareness through advertising and
sports players and celebrity endorsement. Major sports events are
sponsored by energy drink manufacturers.
Topics Covered
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters 5 Force Analysis
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Drinks
5.1.2 Shots
5.1.3 Mixers
5.2 By Packaging
5.2.1 Bottle
5.2.2 Can
5.2.3 Others
5.3 By Distribution Channel
5.3.1 Convenience Stores
5.3.2 Supermarket/Hypermarket
5.3.3 Food Services /Sports Nutrition chain
5.3.4 Online Channel
5.3.5 Others
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Russia
5.4.2.5 Spain
5.4.2.6 Italy
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 India
5.4.3.2 China
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 United Arab Emirates
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Red Bull
6.4.2 Monster Beverage Corporation
6.4.3 Rockstar Inc.
6.4.4 Coca Cola Company
6.4.5 PepsiCo
6.4.6 Arizona Beverage Company
6.4.7 National Beverage Corp.
6.4.8 Dr. Pepper Snapple Group
6.4.9 Living Essentials
6.4.10 Cloud 9
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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