New Marketing Data Integration Platform Provides Specific Customer
Data Profiles
Harte
Hanks (NYSE: HHS), a leader in customer relationships, experiences
and interaction-led marketing, today announced the launch of Data
Refinery℠ – a Hadoop-based
platform as a service (PaaS) solution that compiles, validates and
enriches customer data from disparate sources to provide marketers with
a clear view of customer behavior and intention.
Harte Hanks is introducing Data Refinery to answer the ‘Big Data’
question of how organizations can harness and manage the ever-expanding
volume of customer data. Data Refinery sorts and manages large
volumes of data across multiple sources in near real time, creating
application-specific customer profiles based on the most accurate and
timely data available. Data Refinery’s flexible data ingestion and
preparation allow for on-demand analysis and modeling, enabling the
creation of more personalized, relevant content based on near real-time
feedback, increasing sales pipeline velocity and MROI.
While marketing intelligence has been a boon to brands in the digital
age, many companies now face increasing challenges on how to best
manage, utilize and capitalize on the breadth and depth of data
available to turn it into actionable insights. Data Refinery can help
enable better, more efficient marketing decisions and segmentation to
significantly improve campaign performance. Gaining Insight from
consumer behavior is more available and accurate than ever before, but
harnessing the disparate sources and types of data to create this
picture can be confusing, time consuming and costly.
“Today’s marketer has an incredible amount of data on consumers,” said
Frank Grillo, CMO, Harte Hanks. “The volume can be overwhelming. Brands
simply can’t keep up. Think of marketing data as a jigsaw puzzle in
millions of pieces. In order to determine what the consumer is thinking,
you have to solve the puzzle – and the clock is ticking faster than you
can put the pieces together. Data Refinery solves the puzzle for
you – instantaneously.”
In order to turn Big Data into big business results, marketers must
increasingly find ways to compile unrelated data elements, both
structured or unstructured. Data Refinery helps determine and select
only the most valuable data elements. The result is smarter, more
personal and more connected customer interactions.
Data Refinery is available now. To learn more about Data Refinery,
please visit http://www.hartehanks.com/datarefinery.
About
Harte Hanks
Harte Hanks partners with clients to deliver relevant, connected and
quality customer interactions. Our approach starts with discovery and
learning, which leads to customer journey mapping, creative and content
development, analytics and data management, and ends with execution and
support in a variety of digital and traditional channels. We do
something powerful: we produce engaging and memorable customer
interactions to drive business results for our clients, which is
why Harte Hanks is famous for developing better customer relationships,
experiences and defining interaction-led marketing. For more
information, visit the Harte Hanks website at www.hartehanks.com,
call (800) 456-9748, email pr@hartehanks.com
or follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.
As used herein, "Harte Hanks" refers to Harte Hanks, Inc. and/or its
applicable operating subsidiaries, as the context may require. Harte
Hanks' logo and name are trademarks owned by Harte Hanks. All other
brand names, product names, or trademarks belong to their respective
owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151203005205/en/
Copyright Business Wire 2015
Source: Business Wire
(December 3, 2015 - 9:05 AM EST)
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