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 October 13, 2015 - 1:41 AM EDT
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Under the Hood of the All-new Toyota Prius

Toyota City, Japan, Oct 13, 2015 - (JCN Newswire) - In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a bold new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid flagship to break the mold while still remaining true to form.

More than nine million gasoline-electric hybrid cars are in service throughout the world. Toyota-made vehicles account for eight million of them, and the Prius makes up half of Toyota's total. The vehicle which just 18 years ago set out to be a forerunner of a new era of automotive environmental consciousness has quickly become mainstream.

There's no doubt that the Prius sparked a revolution. When it went on sale in 1997, it was the world's first mass-produced full-hybrid vehicle. In 2003, the second-generation model revolutionized the eco-car market again with its focus on improved fuel efficiency and distinctive triangular silhouette. Having already brought hybrids into the mainstream, the Prius made significant progress in its third generation in 2009, achieving fuel efficiency of 32.6 km/L in the Japanese JC08 test cycle.

The fourth-generation Prius builds on the environmentally-friendly credentials of the its predecessors, with certain grades achieving a target fuel efficiency of 40 km/L under the Japanese JC08 cycle (in-house measurements).

Today, however, many automakers offer alternative energy vehicles, in part because Toyota made its technology available to promote uptake of the concept.

Environmental performance alone is no longer enough to truly make a car stand out in a now-crowded segment. That's why Toyota rebuilt the Prius from the ground up, broadening the car's appeal by overhauling its design, improving performance, and adding personal touches both inside and out, under the developmental concept of "a beautiful car for a beautiful Earth."

The result: a sleeker, sportier form that elicits an emotional response from the outset; an interior designed to pamper its occupants; a fun driving experience with plenty of excitement; advanced safety functions; and the ability to double as a power supply in emergencies. Central to many of these advances is the Toyota New Global Architecture (TNGA), an innovative, integrated development program for powertrain components and vehicle platforms, which enabled the car's technical engineers to achieve their performance goals.

In other words, the all-new Prius has everything it needs to remain a segment leader and a pioneer, offering improved environmental performance in a more compelling, comfortable, responsive and engaging package than ever.

Following its unveiling in Las Vegas last month, the all-new Prius will go on display from October 28 at the Tokyo Motor Show, and is slated to go on sale in Japan in December.

Sporty, low-slung stance and distinctive exterior

Based on Toyota's Iconic Human-tech design philosophy of fusing emotional and rational vehicle factors, the exterior of the all-new Prius hints at the car's advanced functions while also expressing its fun-to-drive spirit, creating an instant and lasting impression.

The Prius' signature triangular silhouette begins with the Toyota emblem, continues along the lower hood and sweeps over the top of the cabin towards the rear wing. The rocker panel features a distinctive light-catching surface that begins at the lowest part of the front bumper and under the door, then races upward to accentuate the car's low-slung stance.

Completing the triangle is the beltline, which is angled lower and forward for a sense of motion, creating an advanced structure in which the glasshouse intersects with the body for a unified yet aggressive appearance. Together, these design elements contribute to the aggressive, front-flowing feel of the exterior.

In redesigning the Prius, Toyota has moved the peak of the roof forward by 170 mm and lowered the car's maximum height by 20 mm. The result is a distinctive outline that instills the next-generation halo eco-car with a unique presence while also being functional in ensuring ample head clearance for occupants and helping to achieve an exceptional drag coefficient of 0.24. Furthermore, the nose has been lowered by 70 mm, while the rearmost section of the cowl and hood has been lowered by 62 mm, improving front visibility.

Bi-Beam LED headlamps provide both high beams and low beams in a single lens with a robustly distinctive design. Meanwhile, the curved, triangular LED clearance lamps make their own striking impression.

At the rear, distinctive character lines and a coordinated LED lamp design add to the car's emotional appeal and distinctive hybrid presence. The overall impression is a firm, planted stance achieved with an upper beltline and prominent rear spoiler that connect with corner edges for more efficient aerodynamics.

The exterior comes in nine colors, including three new colors: the sporty and lustrous Emotional Red, Thermo-Tec Lime Green (Japan only) which helps mitigate increases in exterior surface temperature, and Steel Blonde Metallic (North America and Japan only), which exudes a progressive yet refined composure.

An advanced but warm interior

Staying true to the core concepts of the Prius, Toyota has produced an occupant-friendly interior that focuses on ease of use, with a design that aims to evoke the car's advanced capabilities while remaining warm and welcoming.

The instrument panel, with its thin, horizontal design and smooth surfaces, consolidates operational areas near the driver and places information areas further away. This creates a spacious and comfortable area for front-seat occupants, and gives the cabin itself a unified feel that embraces and engages with occupants.

Both the steering wheel and the front console tray are highlighted by a white accent that stands out and adds warmth and flair to the advanced design.

In order to minimize discomfort during long drives, Toyota has totally redesigned the Prius' seats. In the front seats, improvements to frames and cushion bolstering have enhanced comfort while saving weight and space, providing a 'snug' fit and chiropractic control, while the seatback springs have been moved rearward for optimal occupant posture. As a result, pressure on the lower part of the pelvis is reduced and dissipated broadly, thereby alleviating stress on the lower back and muscles.

The cushioning in the rear seats has also been optimized, with the seating area widened to mirror the improved comfort of the front seats. Although the car's height has been lowered, there has been no sacrifice in terms of cabin space-in fact, the fourth-generation Prius offers more headroom than previous models.

Enhanced hybrid system delivers target fuel efficiency of at least 40 km/L

The Prius retains its 1.8-liter VVT-i equipped Atkinson cycle petrol engine (2ZR-FXE), which is perfectly for highway driving needs. However, the engine has been completely re-engineered, with remarkable results in terms of performance, fuel economy, and reductions to size and weight.

The new engine achieves a maximum thermal efficiency of 40 percent-the world's highest level in a mass-produced gasoline engine (as of October 2015, according to in-house research). This improvement was enabled in part through the use of a large-volume exhaust gas recirculation (EGR) system and improvements in combustion efficiency. Additionally, a redesigned air intake port improves airflow inside the combustion chamber, while the coolant passages have been redesigned to optimize internal engine temperature. The friction created by the piston skirts, rotating parts and the oil pump has been reduced, while the use of low-viscosity oil reduces friction between sliding engine components.

Key components of the hybrid system-including the motors, transaxle, power control unit and hybrid batteries-are now smaller and lighter, improving fuel efficiency and making excellent use of space.

The transaxle also boasts a more compact design, and achieves approximately 20 percent loss reduction compared to the current Prius. This was made possible due to multi-shaft positioning of the motors, along with the relocation of the final drive reduction gear onto the same axis as the drive motor.

The two all-new motor-generators in the Prius boast higher output density, with size and weight reduced to suit the multi-shaft transaxle design without affecting fuel economy. Both motors feature an innovative rolling-coil structure.

Improvements to the power control unit, including the use of low-loss components, have resulted in a 20 percent reduction in electrical losses, and a more compact design enables the unit to be positioned directly above the transaxle. The auxiliary battery has been relocated from the luggage area to the engine compartment. The relocation of the hybrid batteries to the space under the rear seats also increases the capacity of the luggage area by 56 liters, bringing the new total to 502 liters.

For the first time, the Prius has market-specific hybrid batteries-either Nickel-Metal Hydride or Lithium-ion. Positioned under the rear seats, these high-performance, compact batteries contribute to improvements in fuel efficiency.

Fuel efficiency is also boosted by improvements to heating performance. An automatic grille shutter has been added to open and close the grille as necessary in response to outside temperatures. The exhaust heat recirculation system has also been improved and made more compact. This recycles exhaust heat from the engine into the coolant to be reused in the heaters and to warm the engine. Cold weather fuel efficiency has also been improved by introducing an engine coolant selector valve and adding a new system which accelerates engine heating.

Toyota New Global Architecture improves safety, performance and comfort, and ensures a quiet drive

The new Prius' center of gravity is lower than the current model, resulting in exceptional stability and minimal sway during driving. Through TNGA, body torsional rigidity has been improved by more than 60 percent compared with previous models, due to the use of Laser Screw Welding (which allows for welds at shorter intervals along the frame compared with spot welding), structural body adhesives, and the use of ring-shaped frame structures. These improvements combine to produce a firmer, more stable ride.

Toyota has increased the amount of high tensile strength steel plate (using strong, lightweight hot-stamp materials with tensile strength of at least 980 Mpa) from three percent in the current model to 19 percent in the new model. Additionally, the new Prius body was designed to meet Toyota's most stringent safety benchmark yet, the Global Outstanding Assessment. This results in

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2013, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. For more information, please visit

Source: Toyota

Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926

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Source: ACN Newswire (October 13, 2015 - 1:41 AM EDT)

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