PDI Acquires Outsite Networks, Expanding its Position to Serve Convenience Retailers and Petroleum Wholesalers with a Unified Customer Marketing and Engagement Solution
Combining Outsite’s Loyalty Solution with Previously Acquired
Excentus Deepens PDI’s Marketing Capabilities to Help Customers Grow
Topline Revenue
PDI (www.pdisoftware.com),
a leading global provider of enterprise software solutions to the
convenience retail, wholesale petroleum and logistics industries, has
acquired Outsite Networks, a loyalty company that has served the U.S.
convenience retail sector for over 18 years and carried out more than 6
billion transactions. The addition of Outsite Networks enhances PDI’s
capabilities to uniquely serve customers with a complete solution
portfolio and gives Outsite Networks’ customers access to PDI’s suite of
ERP, business intelligence and customer marketing solutions.
“Outsite Networks is a loyalty company that has been serving c-stores
for nearly two decades, and we’re excited to add their industry
expertise and customers to the PDI family,” said Jimmy Frangis, CEO at
PDI. “This acquisition reinforces PDI’s commitment to provide customers
with transformative solutions and business services that optimize their
operations, increase efficiencies and drive topline revenues.”
By combining PDI’s ERP, and Excentus loyalty solutions with Outsite
Networks, the company will be uniquely positioned to launch the
convenience retail industry’s first marketing cloud solution - PDI
Marketing Cloud. The solution will help convenience retailers and
petroleum wholesalers bring together data from their entire enterprise -
operational, product and customer - to grow revenues across all aspects
of their business. It will also remove the difficulty of working with
multiple vendors, disparate systems and inefficient manual processes.
“There hasn’t been a marketing cloud solution developed specifically for
the convenience retail industry,” said Brandon Logsdon, senior vice
president of Marketing solutions at PDI. “The acquisition of Outsite
Networks’ loyalty solutions complements our acquisition of Excentus’
marketing suite in April 2018, which provided the foundation of our
marketing and loyalty offering, and by combining our industry leading
solutions, we will be able to provide a full suite of customer insight,
engagement, and promotional tools and services that drive consumer
loyalty and wallet share.”
PDI Marketing Cloud will bring together best-in-class technologies and
solutions to help convenience retailers and petroleum wholesalers
create, deploy, track, and measure the performance of all marketing
initiatives. By bringing together all vital ERP, business and marketing
solutions under one roof, PDI customers will be able to connect, unify
and reimagine their operations and see their marketing and business
effectiveness in a comprehensive view.
“We’re thrilled to be part of PDI’s innovation and focus on helping
c-stores grow their business by leveraging customer data and analytics,”
said Anton Bakker, president of Outsite Networks.
The company’s integrated suite of services, which also encompasses PDI’s
transaction data monetization programs, will help retailers connect and
leverage data sources across their entire organization—from ERP software
to loyalty, offer management, pricebook and promotional tools they need
to more effectively acquire and retain customers, as well as increase
their frequency and spend—in a unified solution. And to ensure each
customer’s success, PDI Marketing Cloud will provide end-to-end
promotional support and business services to help companies get the most
out of their technology investment.
“Soon, petroleum wholesalers and convenience retailers will be able to
manage all their marketing programs with an integrated suite of tools
designed to drive marketing efficiencies across their organization,”
said Logsdon. “With our evolving marketing cloud capabilities, customers
can leverage data from all their business units to more effectively
acquire and retain customers, improve overall marketing performance and
profitability, and grow topline revenues.”
About PDI
PDI (www.pdisoftware.com)
helps convenience store retailers, petroleum wholesale marketers and
carriers thrive in a digital economy with enterprise management
software. Over 1,500 customers operating more than 200,000 locations
trust PDI to optimize their entire operations whether they are a single
site, multi-site, or franchise operator. PDI’s enterprise software,
wholesale and logistics management software solutions and retail back
office systems have been designed around the evolving needs of customers
for more than 35 years. We reimagine enterprise management to help our
customers transform their business and deliver exceptional experiences.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181114005528/en/
Copyright Business Wire 2018